Course curriculum

  • 1

    Welcome to Social Media Academy

    • Welcome To Social Media Academy

    • How to use this course

    • Before we begin...

    • Getting To Know Each Other
  • 2

    How Social Media Marketing works

    • Understanding Social Media And How It Impacts the Market

    • Social Media Marketing VS Social Media Management

    • Setting Up Social Media Profiles

    • Topic Resources Notes

    • Topic Challenge

    • Quick Check-in
  • 3

    Understanding Your Client's Customers or Simply Your Buyers

    • Buyer Personas and Why You Need To Make Them

    • The Role of Social Media in the Buyer's Journey

    • Customer Avatar or Buyer Persona Sample

    • CREATE A BUYER PERSONA

    • Test your learning
  • 4

    How To Develop Your Brand Voice On Social Media

    • How To Develop Your Brand Voice On Social Media

    • Finding Your Brand Voice Worksheet
  • 5

    Getting Clients

    • What to do first after getting your client to sign up and approve your proposal (Generic Soc Med Onboarding)

    • LEAD GENERATION (LIVE CLASS)

    • Proposal Creation

    • What to Do During Client Interviews or Discovery Calls (LIVE)

    • Prepping and Creating Your Resume

    • Test your learning

    • What To Do Next When You Begin Working on a Brand Account

    • Work Processes of a Social Media Marketer

    • Prepping and Creating Your Resume
  • 6

    Debrief: Getting Clients

    • What's you single biggest challenge when getting a client?

    • The 30-day Get a Client Challenge!
  • 7

    How To Do a Social Media Audit

    • Facebook Page Audit

    • Instagram Audit

    • Linkedin Audit

    • Plotting the Audit

    • How To Create A Winning Social Media Audit

    • Visual Brand Audit
  • 8

    How To Do A Market Research

    • Market Research Part 1

    • Market Research Part 2

    • Market Research Part 3

    • Market Research Part 4

    • Market Research Part 5 (Dominic & Ken)

    • Market Research Part 6 (Dominic & Ken)

    • Market Research Part 8 (Bo & Ken Final)

    • Market Research Part 7 (Bo & George)
  • 9

    Get Those Social Media Platforms Activated

    • Creating A Strategy Overview

    • Social Media Marketing Strategy VS Social Media Plan

    • Key Principles To Keep In Mind Before Creating Your Plan

    • Strategy Vs Tactics

    • Metrics and KPIs Explained

    • Measure and Improve Your Performance

    • Key Questions You Need To Answer For Your Social Media Marketing Plan

    • Live Strategy Discussion Part 2

    • Defining Goals vs Objective vs Purpose

    • Live Strategy Discussion Part 1

    • Tools You Can Use to Create Your Content

    • Create Your Own Social Media Marketing Plan Walkthrough

    • How To Create A Competitor Analysis

    • CREATE YOUR OWN SOCIAL MEDIA MARKETING PLAN

    • Social Media Marketing Project Template

    • Key Questions You Need To Answer For Your Social Media Marketing Plan
  • 10

    Content Creation

    • Content Planning Part 1

    • Content Planning Part 2

    • How To Craft A Social Media Calendar/Scheduling

    • How To Use Canva Like a Graphic Designer Pro Part 1

    • How To Use Canva Like a Graphic Designer Pro Part 2

    • How To Never Run Out of Content No Matter What
  • 11

    How To Price Your Services The Right Way

    • How To Price Your Services The Right Way

    • Mel's $12K Proposal - Explained
  • 12

    Next steps

    • Live Discussion Replay : What's Next Zoom Class...( FF to 00:39:00 )

    • More resources for you

    • Before you go...