Course curriculum

  • 1

    Welcome to Social Media Academy

    • Getting To Know Each Other

    • Welcome To Social Media Academy

    • The Social Media Aptitude Test

    • How To Navigate This Course
  • 2

    Getting Started

    • Understanding Social Media And How It Impacts the Market

    • Social Media Marketing vs Social Media Management

    • Social Media Platforms and How To Maximize Them
  • 3

    What to do first after getting your client to sign up and approve your proposal

    • What to do to get things started?

    • A Brief Introduction on Market Research

    • Simple steps to do market research for accurate data

    • Come Up with a Competitive Analysis

    • Setting Up Social Profiles

    • Positioning Exercise

    • Facebook Profile Assignment

    • Test your learning
  • 4

    Customer Avatar Creation

    • Customer Avatar Creation Walkthrough

    • Customer Avatar Worksheet

    • Customer Avatar Samples 1

    • Customer Avatar Sample 2

    • Give Us Your Feedback!
  • 5

    The Role of Social Media in the Buyer's Journey

    • The Role of Social Media in the Buyer's Journey
  • 6

    Creating A Social Media Strategy

    • Creating a Social Media Strategy Overview

    • Social Media Marketing Strategy VS Social Media Plan

    • Key Principles To Keep In Mind Before Creating Your Plan

    • Key Questions You Need To Answer For Your Social Media Marketing Plan

    • Defining Goals vs Objective vs Purpose

    • Strategy VS Tactic

    • Metrics and KPIs explained

    • Create Your Own Social Media Marketing Plan Walkthrough

    • Key Questions You Need To Answer For Your Social Media Marketing Plan

    • Social Media Marketing Project Template

    • More resources for you

    • Assignment: Create Your Own Social Media Marketing Plan

    • Before you go...
  • 7

    Ask Me Anything (AMA) Replay Live Strategy Discussion

    • AMA Live Strategy Discussion Part 1

    • AMA Live Strategy Discussion Part 2
  • 8

    Creating A Content Strategy

    • Content Calendar Planning Part 1

    • Content Planning Part 2

    • Filling Up Your Content Calendar

    • Creating Images, GIFs, Videos and Tools You Will Love

    • Writing Excellent Captions

    • Writing a Basic Video Copy

    • How To Never Run Out Of Content No Matter What

    • Social Media Tool List

    • More Tools!
  • 9

    The Business Image with Mike Young

    • The Big Idea

    • Business Image - The Problem

    • What is Your Business Image

    • First Impressions

    • Cognitive Bias

    • Business Image

    • The Audit

    • Business Image Audit Sample

    • More Business image resources

    • Content Creation Assignments
  • 10

    How To Land Your First Social Media Client

    • World Famous Audit Lesson by Nix Eniego

    • BRAND NEW - LIVE SOCIAL MEDIA AUDIT
  • 11

    Funnels and Every Important Details You Need To Know About Them

    • Funnels Story | Intro

    • Why and Tools

    • What is a Sales Funnel?

    • How do sales funnels work?

    • Categories of Funnels

    • Stages of Sales Funnels

    • Tools for Building Funnels

    • Demo | Funnelytics
  • 12

    Facebook Marketing Domination

    • Facebook Organic Marketing Secrets

    • Facebook Personal Profile vs FB Business Page

    • Facebook Groups and what you can do about them

    • Moderating FB Groups

    • Overview to Community Management Cycle
  • 13

    Marketing on Instagram

    • Introduction to Instagram

    • How to Create Instagram Accounts

    • Understanding Instagram Analytics

    • Instagram MONSTERclass Session with Nix (Part 1)
  • 14

    Maximising Pinterest for Reach and Traffic

    • 1 - Introduction

    • 2 - understanding how pinterest works

    • 3 - Pinterest Services_part1

    • 3 - Pinterest Services_part2

    • 4 - determine how much to charge

    • 5a.1 - Setting up an Official Pinterest Business Account

    • 5a.2 - Converting a Personal Pinterest Account to Business

    • 5a.3 - Linking Pinterest Analytics to your Client_s Website

    • 5a.4 - Enabling Rich Pins

    • 5a.5 - How to do Keyword Research for Pinterest

    • 5a.6 - Setting up, creating, and organizing boards

    • 5a.7 - Finding Influencers to follow

    • 5a.8 - Why Joining Group Boards is a Smart Move_

    • 5b.1 - How to setup a Tailwind account

    • 5c.1 - Pin Size

    • 5c.2 - Image Creation Tools

    • 6 – Reporting _ Analytics

    • 6a. Google Analytics
  • 15

    How To Use Twitter for your business

    • What is a Twitter Chat?

    • How To Get More Retweets, Clicks and Mentions

    • Social Listening on Twitter

    • Twitter for SEO
  • 16

    How To Use Linkedin for your Freelance Business

    • Marketing on Linkedin
  • 17

    Start Running Facebook Ads Like a Pro

    • Social Media Advertising and Facebook Advertising

    • Facebook Ad Campaign Set Up

    • Ad Campaign Structure

    • The Facebook Pixel

    • Initial Audience Research

    • Ad Campaign Creation

    • Reporting

    • Attribution

    • Offline Conversions

    • Scaling

    • Marketing Funnel Basics for FB Ads

    • General Remarketing Campaigns

    • Abandon Campaigns

    • Content Remarketing Campaigns

    • Dynamic Product Ads for eCommerce

    • Targeting Research

    • Ad Copy Research

    • How To Target A Very Specific Audience

    • Lead Gen Campaign Walkthrough

    • FB Ads AMA
  • 18

    Managing Facebook Ads for Clients

    • Business Manager Set Up

    • Client Onboarding

    • Ad Account Auditing

    • Pricing Models
  • 19

    Become a Results-Driven Messenger Marketer through Chatbots

    • 2019 and Beyond: A Glimpse of Future

    • What is a Chat Bot?

    • State of Bots in Today’s Market

    • How Bots Can Amplify Your Social Media Strategy

    • Bot Building Processes

    • How To Connect Your Page to Bot Platform

    • Greeting Text, Welcome Messages, Main Menu and Default Reply

    • How To Make Your Bot more intelligent than the other bots

    • Sequence and Flow Management

    • Copywriting for Bots

    • Growth Tool Utilization

    • Bot Cloning

    • Broadcasting and Autoposting

    • User Input and Google Sheet
  • 20

    Become a Better Writer for Social Media Campaigns Copywriting and the Art of War

    • Writing 101 Part 1

    • Writing 101 Part 3

    • Writing 101 Part 4

    • Writing 101 Part 2

    • Writing 101 Part 5
  • 21

    Building Engaged Online Communities

    • What is a Community?

    • Benefits of Having a Community

    • Why Core Values Are Important In Creating Communities

    • Core Human Needs and Why You Need To Understand Them

    • Indispensable Bottomlines of Community Management