Course curriculum

  • 1

    Welcome to Social Media Academy

    • Welcome To Social Media Academy!

    • Getting To Know Each Other

    • Social Media Aptitude Test (Instructions Inside)

  • 2

    Getting Started

    • How To Navigate This Course

    • Understanding Social Media And How It Impacts the Market

    • Social Media Marketing vs Social Media Management

    • Social Media Platforms and How To Maximize Them

    • Setting Up Social Profiles

    • positioning exercise

    • Setting Up Social Media Profiles: Topic Resources

    • Social Media Academy Task 1

    • Facebook Profile Task

    • Quick Check-in

  • 3

    How to Create a Strategic Social Media Marketing Plan

    • Role of Social Media in the Buyer's Journey

    • Buyer Persona Creation

    • Buyer Persona Sample

    • Social Media Academy Task #2

    • How To Develop Your Brand Voice On Social Media

    • Social Media Academy Task #3

    • Finding Your Brand Voice Worksheet

    • How To Create A Winning Social Media Audit

    • Creating a Strategy Overview

    • Social Media Marketing Strategy VS Social Media Plan

    • Key Principles To Keep In Mind Before Creating Your Plan

    • Key Questions You Need To Answer For Your Social Media Marketing Plan

    • Defining Goals vs Objective vs Purpose

    • Strategy Vs Tactic

    • Metrics and KPIs explained

    • Create Your Own Social Media Marketing Plan Walkthrough

    • Social Media Marketing Project Template

    • Social Media Marketing Plan Resources

    • How To Create A Competitor Analysis

    • Social Media Academy Task #5: CREATE YOUR OWN SOCIAL MEDIA MARKETING PLAN

  • 4

    Content Creation

    • Content Planning Part 1

    • Content Planning Part 2

    • Filling Up Your Content Calendar

    • Social Media Academy Task 5

    • Foundations Of A Great Design

    • Designing A Social Media Post Workflow

    • Social Media Tools Part 1

    • Social Media Tools Module Part 2

    • Creating Images, GIFs, Videos and Tools You Will Love

    • Social Media Tool List

    • Writing Excellent Captions

    • Writing A Basic Video Copy

    • How To Never Run Out Of Content No Matter What

    • How To Write An Emotional Social Media Copy - Part 1

    • How To Write An Emotional Social Media Copy - Part 2

  • 5

    Visual Branding 101

    • Visual Branding Lesson 1

    • Visual Branding Lesson 2

    • Visual Branding Lesson 3

    • Visual Branding Lesson 4

    • Visual Branding Lesson 5

    • Visual Branding Lesson 6

    • Visual Branding Lesson 7

    • Visual Branding 101 Resources

  • 6

    Content Creation Practice

    • Social Media Task #6

  • 7

    Facebook Marketing Domination

    • Facebook Organic Marketing Secrets

    • Facebook Personal Profile vs Facebook Business Page

    • Establishing Facebook Groups

    • Moderating Facebook Groups

    • Overview to Community Management Cycle and Growing Your Facebook Group

    • Special (Tagalog Session) from FHMOMS founder Maria Corina Kope: Nurturing a Community

  • 8

    Facebook Ads Deep Dive

    • Social Media Advertising & Facebook Advertising

    • How To Set Up a Facebook Ad Account

    • Ad Campaign Structure

    • Social Media Academy Task #7

    • What You Need to Know/Do Before Running Your First Ad

    • The Facebook Pixel

    • Initial Audience Research

    • Let's Create an Ad Campaign

    • Social Media Academy Task Task #8

    • Reporting

    • Attribution

    • Offline Conversions

    • Social Media Academy Task #9

    • Scaling Your Results

    • Marketing Funnel Basics

    • Social Media Academy Task #10

    • General Remarketing Campaigns

    • Abandon Campaigns

    • Content Remarketing Campaign

    • Lead Ad Campaigns

    • Messaging Campaigns

    • Dynamic Product Ads for E-commerce

    • Targeting Research

    • Ad Copy Research

    • How To Target A Very Specific Audience

    • How To Scale Your Ad Campaigns

    • Lead Gen Campaign Walkthrough

  • 9

    Instagram Marketing Domination

    • Introduction to Instagram 101

    • Crafting Instagram Accounts

    • Push and Pull Instagram Strategy

    • Collaborating on Instagram and How to Make It Work for Your Account

    • Instagram Analytics Overview

    • Instagram MONSTERclass - Hands-On/In-App

  • 10

    Special Instagram Lecture with IG Expert, Ella Tsang

    • How To Use Instagram for your Business Part 1

    • How To Use Instagram for your Business Part 2

    • How To Use Instagram for your Business Part 3

    • How To Use Instagram for your Business Part 4

    • How To Use Instagram for your Business Part 5

  • 11

    Superman Chatbot Blueprint

    • Welcome to ManyChat - Connecting your Facebook Page to Manycha

    • Building a Landing Page from Scratch

    • Social Media Academy Task #11

    • Using the Comment Growth Tool

    • How to Use the Ref URL Growth Tool

    • How to Upgrade to PRO Account

    • Social Media Academy Task #12

    • How to Send a Broadcast

    • How to Use Custom Fields

    • How to Use Facebook Messenger Scan Code

    • Zapier Integration

    • Social Media Academy Task #13

  • 12

    Twitter's Not Dead 3.0

    • What is a Twitter Chat?

    • How To Get More Retweets, Clicks and Mentions

    • Social Listening on Twitter

    • Twitter in SEO

  • 13

    Pinterest Marketing Domination

    • The Basics of Pinterest Platform

    • Tools You Must Have

    • The Power of Tailwind Tribes

    • Reporting & Analytics

    • Social Media Task #14

  • 14

    LinkedIn Marketing Domination

    • Why LinkedIn is the 2018 Social Media Goldmine

    • How to Optimize Your LinkedIn Profile

    • Connect and Engage, the Secret to LinkedIn Success

  • 15

    Video Marketing Crash Course (Branding, Video Marketing, YouTube)

    • How To Create a Video Storyboard by Dennis Abad

    • Video Marketing Crash Course

  • 16

    Closing Clients Like a Boss

    • The World Famous, Nix Eniego Social Media Audit Strategy That Lands Clients at a “100%” Close Rate

    • Mel's 12k proposal - Explained

    • How To Create Cover Letters by Samantha Justine

    • Pricing - How To Price Your Services The Right Way

    • Closing Clients with John Pagulayan

  • 17

    BONUS LECTURES

    • Simple Hacks For Writing Better Social Media Copy by Nika Peji

    • Email Marketing Tips for Businesses Who Live on Social Media by Allan Ngo

    • How To Earn Dollars in Amazon by Bonnie Factor